Executive Summary
Hollyn Growth Advisors helps businesses grow internationally by offering information on market opportunities and risks, which allows them to make informed choices about hiring and market entry strategies. By understanding the details of each target country, they assist companies in expanding their talent pool, accessing affordable resources, and achieving global growth.
Task
Hollyn Growth Advisors' website needed a redesign to better match what users currently prefer and how the site is presented. The goal was to create a user interface (UI) that looks modern and improves the website's ability to turn visitors into potential clients. The redesign aimed to include features that align with current UI trends and create a user experience that encourages visitors to take action.
The decision to focus on modern UI trends came from analyzing market expectations, ensuring the redesign not only appeals to users visually but also boosts engagement and conversion rates.
Solution
After analysis of current market trends in business constancy domain this is what I identified:
Use of real life imagery that can connect on more personal level rather than illustrative or any other style of images.
A big hero image and a line that can act as a hook to peak the interests of the visitor.
Use of clean bold San-Serif font to give a modern, minimalist, and corporate look.
Leveraging a blue colour palette as blue is a widely recognized colour associated with professionalism and trust.
Incorporating rounded corners for buttons and images because rounded corners can contribute to a more approachable and user-friendly aesthetic.
I chose real-life imagery over illustrations to create an emotional connection, while the clean sans-serif fonts project a corporate yet approachable identity, aligning with the target audience’s expectations of professionalism.
Comparison
The current design face issues such as a lack of clear hierarchy, cluttered visuals, and unbalanced and non-responsive layout, hindering effective communication of Hollyn Growth Advisors' services. The revamped website improves user experience with a prominent hero section, strategic logo placement to build trust, and a clear two-column layout with relevant images and concise content. Call-to-action buttons to ensure seamless navigation and a 12-column grid for responsiveness across devices.
